Adidas starts with geographical, demographic, and behavioral dimensions in market segmentation. Positioned as a leading brand in the sportswear industry, we focus on designing and producing high-quality shoes and clothing for athletes worldwide. Accurately targeting the sports enthusiast market, with excellent product quality and design, it meets the needs of athletes for professional equipment, occupies an important position in the sports market, and sets an industry benchmark.

Netflix's segmented market focuses on North America and the Asia Pacific region, targeting millennial (24-40 years old) and Gen Z (18-24 years old) users. Users of different age groups have varying levels of engagement and viewing patterns, and their purchasing behavior for subscription plans also differs. Netflix positions itself as the caretaker, leader, and innovator of the entertainment market, providing personalized content based on user characteristics, meeting diverse needs, and consolidating its market position.