Adidas-Segmentation, Targeting, and Positioning

Segmentation, targeting, and positioning (STP) is a strategic marketing approach that involves dividing a market into smaller segments based on similar characteristics, selecting specific segments to focus marketing efforts on, and creating a distinct and desirable image of a product or brand in the minds of the target market. STP provides a better understanding of customers, efficient resource allocation, enhanced customer satisfaction, and a competitive advantage.

Edited at 2023-10-27 14:39:13

Anmol Mansukhani

Recent works View more works>>

Adidas-Segmentation, Targeting, and Positioning
Segmentation, targeting, and positioning (STP) is a strategic marketing approach that involves dividing a market into smaller segments based on similar characteristics, selecting specific segments to focus marketing efforts on, and creating a distinct and desirable image of a product or brand in the minds of the target market. STP provides a better understanding of customers, efficient resource allocation, enhanced customer satisfaction, and a competitive advantage.

Adidas-Segmentation, Targeting, and Positioning

Anmol Mansukhani

Recent works View more works>>

Adidas-Segmentation, Targeting, and Positioning
Segmentation, targeting, and positioning (STP) is a strategic marketing approach that involves dividing a market into smaller segments based on similar characteristics, selecting specific segments to focus marketing efforts on, and creating a distinct and desirable image of a product or brand in the minds of the target market. STP provides a better understanding of customers, efficient resource allocation, enhanced customer satisfaction, and a competitive advantage.

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