Google Search Engine Optimization On-page SEO

On-page SEO, Google Search Engine Optimization, refers to optimizing the content of a specific page to meet the needs of search engines and users. Some details for optimizing content on the site.

Edited at 2024-03-01 12:48:01

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Google Search Engine Optimization On-page SEO

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On-page SEO

Introduction

Also known as On-site SEO, it refers to optimizing the content of a specific page to meet the needs of search engines and users. This includes the optimization of SEO TDK, content, URL and other content.

effect

Through On-page SEO, tell Google what the website page is about.

Let Google rank for specific keywords.

Reasonable keyword layout can increase the number of keywords and page traffic.

Provide users with more valuable information and friendly user experience.

Very easy to find products and experiences

Factors that determine website ranking during the On-page process

Whether the user’s search intent matches the page content

Key words

user experience

click rate

residence time

Bounce Rate

website loading time

Mobile experience

Adapt adaptive devices

layout

Start On-page SEO in Four Steps

Prepare keyword library

Select 2-3 core keywords (B-side business/industry/C-side high-conversion words)

Accurate

low difficulty

High search volume

All related keywords of page products

Generate relevant content based on keywords

method

Enter keywords into Google search engine and open the top 10 website content/competitor websites. Observe the word count, layout, keyword layout, etc. of the page to generate professional, authoritative, and credible original content.

SEO TDK optimization

Also known as SEO TKD, SEO META Tag, etc., it refers to the SEO Title, Description, Keywords of the page, and the abbreviation is TDK. It is the information that search engine spiders need to focus on when crawling the website.

SEO Titile

Title displayed when searching

Description

Description shown when searching

Keywords

Site keywords

WordPress plugin

Yoast SEO

Writing method

SEO Title

Type 1

Wedding Dresses-Bride Gowns | Brides

Common methods for large websites

It is more suitable for big brands and requires a lot of money. If the website is small, the traffic will start very slowly.

core keywords

Wedding Dresses

Bride Gowns

Brand name

Brides

Type 2

2021 Best Wedding Dresses For Sale | Beautiful Wedding Clothes Shop-Brides

Suitable for small websites

long tail words

2021 Best Wedding Dresses For Sale

Beautiful Wedding Clothes Shop

Quickly improve rankings

core keywords

Wedding Dresses

Wedding Clothes

Brand name

Brides

Type 3

50 Best Royal Wedding Dresses of ALL Time - Royal Family

Sentence form

Also suitable for small sites

long tail words

50 Best Royal Wedding Dresses of ALL Time

core keywords

Wedding Dresses

brand words

Royal Family

Note:

Must contain core keywords and put them as far forward as possible

The more important the further forward

Try to keep it within 65 characters

Pay attention to the standardization of writing format

You can add some words to improve click-through rates, such as:

best

best|best

free

shipping

Free shipping

SEO Description

Note:

Must contain core keywords, try to put them as far forward as possible

Explain clearly What&Why

Let users understand what the page content displays

Why choose to click into the website

words of attraction

You can add some words to improve click-through rates, such as:

best

best|best

free

shipping

Free shipping

Try to complete the description within 124 characters;

https://wordcounter.net

Check word count tool

Use engaging descriptions to increase clicks

If Google's artificial intelligence feels that it is too bad, it will generate what it thinks is the best description based on the content of the page. The same goes for the title. It may generate a search title based on the H1 tag. The title may also generate search results based on the external link anchor text.

Page content optimization

rule

Write a well-themed SEO TDK

Use SEO-friendly URLs, shorter than 3 layers

advantage

Convenient for search engine crawling

The faster it loads

The title contains core keywords

In some programs, the title is in the Title tag in the web page code, and sometimes it is in the H1 tag.

Try to include core keywords in H1, H2, H3 and other tags

H1 tag can only be used once per page

It does not have to be core. As long as the core keyword appears once in the title, H2, H3 and subsequent subtitles can be used to layout other related keywords.

Core target keywords appear in the first 100 words of the article

Try to include core keywords

keyword density

Generally it should reach 3%

front page

Category column page

Core keywords 1% to 2%

Proper use of internal and external links

Layout related keywords and long-tail keywords

drop down box

Bottom of search results page

Data platform

No need to do density

Multimedia files are named using keywords and add Alt tags

Instead of common words or predicates and other meaningless words

For example tupian.jpg

For example 1.jpg

For example shipin.mp4

For example 1.mp4

Alt tag

Capturing the key points

Originality of text and pictures

No grammatical errors and highly readable

Compress image files to ensure the website opens quickly

The 2024 Google Optimization Guide recommends that images be high-definition, not blurry, and not too small to be difficult to see.

Lossless compression is recommended

Adaptable to mobile devices and open quickly

On-page SEO requirements (SEO Quake check)

Users can find the information they want on the page, as well as a good user experience

Product or industry keywords exactly match

speed

Mobile terminal

residence time

Bounce Rate

etc.

SEO TDK meets the requirements of accuracy, large search volume, and low difficulty. The higher the click-through rate, the better.

The density of core keywords on key ranking pages is 3-5%, product article pages are 1-2%, and related keywords and long-tail keywords are laid out on the page.

Fluent language, no grammatical errors, and high readability

The content of the web page exceeds the content of Google’s top three competitors by more than 45%

Page word count

The average length of the first three is 2,000 words. Generally, we just write 2,000 words.

But if they are all 1,000 words, we can also write 1,450 words.

Whether the content is unique, reflects the characteristics of the product and industry, and solves user pain points